Sandrine Godefroy, CDO at Econocom: “The #digitaltransformation is an...
Sandrine Godefroy has had a rich and varied career path – rather an unusual one too. After spending several years as a journalist and presenter for Radio France, she moved to a career in...
View ArticleExperimenting to take advantages of digital opportunities: interview with...
Pierre-Philippe Cormeraie is Innovation Director at BPCE Group, France’s second largest banking group, which is supported by two networks of cooperative, independent, complementary commercial banks:...
View ArticleNicolai Gérard, Digital Acceleration Officer at groupe SEB: “The key is not...
Nicolai Gerard joined Groupe SEB at the beginning of 2015. Before that he was in New York working for PepsiCo, where he defined and oversaw the development of e-commerce. He also previously spent ten...
View ArticleAntonia McCahon, CDO Pernod Ricard: “Digital is a part of everything we do”
Originally from Australia, Antonia McCahon has lived in Europe for over fifteen years. After spending five years in London working on digital transformation in the publishing industry, she moved to...
View Article#Digitaltransformation: What kind of “digital player” is your company?
Where the digital transformation is concerned, is your company a conqueror, observer, facilitator or planner? By analysing the digital agility of 330 large French companies based on interviews with...
View ArticleWhat #digitaltransformation governance have companies put in place?
Is there a dedicated digital function in your company? That’s one of the questions that was asked of over 400 decision-makers from 330 large French companies. And the results are encouraging: 4 out of...
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Digital transformation of the customer experience: companies still reluctant
Econocom, SIA Partners and Ifop recently published a 2015 survey of digital practices. The aim of the survey was to measure the progress of digital transformation across large organisations by...
View Article#Digitaltransfo: employees are better equipped… but there’s still a long way...
Mobility has come to the corporate world: more and more employees are issued with smartphones or tablets.This in one of the findings of the 2015 survey of digital practices, published by Econocom, SIA...
View ArticleDigital transformation: the main drivers and obstacles
Optimising productivity, creating new offerings, boosting growth: what prompts large organisations to deploy their digital transformation? This was one of the questions Econocom, SIA Partners and...
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Florent Souillot, Madrigall: “Digital affects every aspect of the publishing...
After reading Comparative Literature and obtaining a Masters in Publishing Management, Florent Souillot joined French publishing group Flammarion. Six years later, Flammarion was bought out by...
View ArticleG. Nicoletti: deploying new technologies will boost growth
In an op-ed published in Le Monde, Giuseppe Nicoletti, an economist at the OECD, spoke out fervently in favour of deploying new technologies. He argues that this will help improve productivity – not by...
View ArticleWhat influence do CDOs have in organisations? Insights from the ACSEL
On 19 January 2016, l’ACSEL, (Association de l’économie numérique) organised a series of round tables on the role of the Chief Digital Officer (CDO). Among the speakers at these events were Serge...
View ArticleEtienne Bourdon, CDO for APRIL Group: “With digital, the way to convert...
After spending several years with PPR/Redcats (now Kering), Etienne Bourdon joined APRIL Group where he’s served as Chief Digital Officer (CDO) since May 2015. A graduate of ESSEC business school and...
View Article#OSD15: #digitaltransfo of the SNCF in 10 words, with Yves Tyrode
On Friday 5th February 2016, the last day of the Observatoire des Stratégies Digitales (#OSD15) Sia Partners held a breakfast seminar on the digital transformation of organisations. Yves Tyrode,...
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Anne-Léone Campanella, Pôle Emploi: “Any digital project should focus on...
In February 2015, Pôle Emploi, France’s national employment agency, presented #Poleemploi2020, a strategic plan including the implementation of several major projects. One of these involves stepping up...
View ArticleJuliette Bron (Macif): “You have to incorporate UX across the whole company”
“The user experience (UX) is an iterative , continuous approach during which you have to analyse, design and evaluate whilst constantly focusing on the user explains Thierry Raguin, a mobility and...
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#Digitalcompanies: What sort of data player are you?
Where data collection, exploitation and security is concerned, is your company leading-edge, play-safe, bold or indifferent? By interviewing over 400 decision-makers, Econocom, Sia Partners and Ifop...
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Resistance to change: a major obstacle to digitalisation
What are the main obstacles to the digital transformation? This was one of the questions SIA Partners, Econocom and Ifop asked 400 decision-makers who took part in the 2016 edition of the barometer of...
View ArticleHow Nexity leverages digital for its transformation
To enhance the customer experience, Nexity uses digital. In 2015, one of the leaders in real estate launched in Paris the unique concept of the connected real estate agency. This concept was deployed...
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Digitalising the customer experience: 3 tips
Consumers’ expectations of physical points of sales are changing, and the banking sector is no exception: clients are demanding more and more services, and increasingly shunning brick & mortar...
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